![]() The remaining stores wilted in failing malls that charged steep rents. And I thought we kind of crossed that threshold.” ( Mr. One of the guys was talking about giving Glamour Shots gift certificates as a joke. “We did one focus group in North Carolina. “It just became passé,” said Bob Eveleth, the first Glamour Shots licensee and owner of nearly 50 stores at the company’s peak. While the portrait studio business overall remained stable - census figures showed modest growth in the industry from the late ’90s until the 2008 recession - many of the 350 Glamour Shots stores folded by the end of the 20th century, unable to escape their association with the outdated style. ![]() “It became about flat irons and straightening.” “Makeup and hair got very stripped down,” he said. By the late ’90s, said Jimmy Paul, a well-known hair stylist, grunge had gone mainstream, and looks shaped by Helmut Lange and Prada ushered in the minimalist era. In 1996, Glamour Shots was seeing $100 million in sales and had 6,000 employees, according to estimates from The Wall Street Journal and The Oklahoman at the time.īut the brand was based on a fashion trend that had already crested. Olympic figure skater and ’90s icon Tonya Harding visited a studio in her Oregon hometown multiple times, according to The Vancouver Columbian. The company didn’t take off until he opened a store in Dallas that went by Glamour Shots.Īds with before-and-after photos landed in almost every local newspaper. His original location in Oklahoma City had the name Fantasy Faces. Counts was already owner of a photo finishing business called Candid Color Systems in 1988 when he learned of a store in Hawaii that offered a makeover with a photo session. Jack Counts Jr., the Oklahoma City entrepreneur who started the company, described the filtering and makeover method that allowed customers to see a touched-up version of themselves as a precursor to Instagram but “in a real way.” After the photo session, customers viewed their pictures on a video screen - immediately, thanks to proprietary technology - and selected their favorite looks. They used camera filters that smoothed out wrinkles and blemishes. The photographers shot only from the waist up. For the photos, women picked four outfits from an assortment of jackets, wraps, furs, bustiers and dresses.
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